@font-face{font-family:"Archivo";src:url(assets/fonts/archivo.woff2) format("woff2");font-weight:400 900;font-stretch:62% 125%;font-display:swap}
@font-face{font-family:"Plex Mono";src:url(assets/fonts/plexmono-400.woff2) format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:"Plex Mono";src:url(assets/fonts/plexmono-500.woff2) format("woff2");font-weight:500;font-display:swap}
:root{--paper:#ECE8DE;--ink:#151412;--ink2:#1d1c19;--mut:#8b877d;--line:#151412;--red:#D7261E;--sans:"Archivo",Arial,sans-serif;--mono:"Plex Mono",ui-monospace,monospace}
*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:var(--sans);-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}.sr{position:absolute;left:-9999px}
.label{font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.12em;margin-bottom:28px}
.label::before{content:"";display:inline-block;width:8px;height:8px;background:var(--red);margin-right:10px;vertical-align:1px}
/* nav */
.nav{position:sticky;top:0;z-index:20;display:flex;align-items:center;gap:20px;padding:14px 3vw;background:var(--paper);border-bottom:1.5px solid var(--line)}
.logo{font-weight:900;font-stretch:125%;font-size:18px;letter-spacing:-.02em}
.role{font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.06em}
.nav nav{margin-left:auto;display:flex;gap:22px}.nav nav a{font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.08em;position:relative}
.nav nav a::after{content:"";position:absolute;left:0;right:0;bottom:-3px;height:1.5px;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .3s}.nav nav a:hover::after{transform:scaleX(1)}
/* hero */
.hero{padding:4vw 3vw 3vw;border-bottom:1.5px solid var(--line)}
h1{font-weight:900;font-stretch:125%;text-transform:uppercase;line-height:.8;letter-spacing:-.055em;font-size:clamp(40px,16.6vw,300px);margin-left:-.04em}
h1 span{display:block;animation:up .9s cubic-bezier(.2,.8,.2,1) both}h1 span+span{animation-delay:.1s}
@keyframes up{from{transform:translateY(40%);opacity:0}}
.hero-foot{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-top:4vw;flex-wrap:wrap}
.lede{font-family:var(--mono);font-size:clamp(14px,1.2vw,17px);line-height:1.55;max-width:640px}
.pill,.links a{display:inline-block;font-family:var(--mono);font-size:13px;text-transform:uppercase;letter-spacing:.08em;border:1.5px solid currentColor;border-radius:999px;padding:12px 22px;transition:background .25s,color .25s}
.pill:hover{background:var(--ink);color:var(--paper)}
/* work: dark, tight gutters */
.work{background:var(--ink);padding:8px}
.grid{display:grid;grid-template-columns:1fr;gap:8px}
@media(min-width:720px){.grid{grid-template-columns:1fr 1fr}.tile:first-child{grid-column:1/-1;aspect-ratio:21/9}}
@media(min-width:720px){.tile:last-child:nth-child(even){grid-column:1/-1;aspect-ratio:21/8}}
.tile{position:relative;aspect-ratio:16/9;overflow:hidden;cursor:pointer;background:#222;border:0;color:#f2efe7;text-align:left;font:inherit;display:block;width:100%}
.tile .ph{position:absolute;inset:0;background:var(--g);transition:transform 1s cubic-bezier(.2,.8,.2,1)}
.tile .ph::after{content:attr(data-b);position:absolute;left:4%;top:50%;transform:translateY(-55%);font-weight:900;font-stretch:125%;font-size:clamp(48px,8vw,150px);letter-spacing:-.05em;color:#ffffff08;white-space:nowrap;text-transform:uppercase}
.tile img,.tile video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:opacity .4s,transform 1s cubic-bezier(.2,.8,.2,1)}
.tile video{opacity:0}.tile.playing video{opacity:1}
.tile:hover .ph,.tile:hover img,.tile:hover video{transform:scale(1.03)}
.tile .meta{position:absolute;inset:auto 0 0;padding:18px 20px;display:flex;justify-content:space-between;align-items:flex-end;gap:16px;background:linear-gradient(transparent,#0009);z-index:2}
.tile h3{font-weight:800;font-stretch:112%;font-size:clamp(20px,2.2vw,32px);letter-spacing:-.02em;line-height:1;text-transform:uppercase}
.tile:first-child h3{font-size:clamp(30px,5vw,76px)}
.tile .camp{font-family:var(--mono);font-size:13px;margin-top:8px}.tile .sub{font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.08em;opacity:.65;white-space:nowrap}
.tile .meta>.sub{text-align:right}
.tile .feat{font-family:var(--mono);font-size:12px;margin-top:4px;opacity:.75}
.tile .note{position:absolute;top:14px;left:14px;z-index:2;background:var(--paper);color:var(--ink);font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.06em;padding:5px 9px;max-width:75%}
.tile .play{position:absolute;top:14px;right:14px;z-index:2;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;border:1.5px solid #f2efe755;background:rgba(10,10,10,.6);color:#f2efe7;backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);border-radius:999px;padding:6px 12px;transition:.25s}
.tile:hover .play{background:var(--red);border-color:var(--red)}
/* clients */
.clients{padding:9vh 3vw;border-bottom:1.5px solid var(--line)}
.list{font-weight:800;font-stretch:118%;font-size:clamp(28px,4.4vw,68px);line-height:1.05;letter-spacing:-.035em;text-transform:uppercase}
.list i{font-style:normal;color:var(--red)}
/* about */
.about{padding:12vh 3vw;border-bottom:1.5px solid var(--line)}
.big-p{font-weight:700;font-stretch:100%;font-size:clamp(28px,3.8vw,58px);line-height:1.08;letter-spacing:-.025em;max-width:1250px}
.about-cols{display:grid;gap:24px;margin-top:56px;max-width:1000px;font-family:var(--mono);font-size:15px;line-height:1.6}@media(min-width:800px){.about-cols{grid-template-columns:1fr 1fr;margin-left:auto}}
cite{display:block;margin-top:28px;font-style:normal;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--mut)}
/* contact: red block */
.contact{background:var(--red);color:var(--ink);padding:12vh 3vw}
.contact .label::before{background:var(--ink)}
.big{font-weight:900;font-stretch:125%;text-transform:uppercase;font-size:clamp(46px,10vw,170px);line-height:.86;letter-spacing:-.05em;margin-bottom:48px}
.mail{display:inline-block;font-weight:700;font-size:clamp(24px,4.4vw,66px);letter-spacing:-.03em;border-bottom:3px solid currentColor;word-break:break-all}
.links{display:flex;gap:12px;margin-top:36px;flex-wrap:wrap}.links a:hover{background:var(--ink);color:var(--red)}
footer{padding:20px 3vw;background:var(--ink);color:var(--mut);font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.06em}
/* lightbox */
.lightbox{position:fixed;inset:0;z-index:1000;background:#0c0b0af5;display:flex;flex-direction:column;align-items:center;justify-content:flex-start;padding:62px 0 14px;overflow:hidden}.lightbox[hidden]{display:none}
.frame{width:min(1400px,92vw);aspect-ratio:16/9;background:#000;flex:none}.frame iframe{width:100%;height:100%;border:0}
.frame .msg{height:100%;display:grid;place-items:center;color:var(--mut);font-family:var(--mono);text-transform:uppercase;letter-spacing:.08em;font-size:13px;padding:20px;text-align:center}
.close{position:absolute;top:14px;right:18px;background:none;border:1.5px solid #fff8;border-radius:999px;color:#fff;font-family:var(--mono);font-size:20px;width:44px;height:44px;cursor:pointer}
.reveal{opacity:0;transform:translateY(28px);transition:opacity .8s,transform .8s cubic-bezier(.2,.8,.2,1)}.reveal.in{opacity:1;transform:none}
@media(max-width:640px){.role{display:none}.nav nav{gap:14px}.tile .meta{flex-direction:column;align-items:flex-start;gap:6px}.tile .meta>.sub{text-align:left}}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}.reveal{opacity:1;transform:none}}
/* multipage */
.nav{flex-wrap:wrap}.logo{font-size:16px;text-transform:uppercase;white-space:nowrap}
.nav nav a[aria-current=page]{color:var(--red)}.nav nav a[aria-current=page]::after{transform:scaleX(1)}
.work{min-height:calc(100svh - 60px)}
.p-about main{min-height:100svh}.p-contact .contact{min-height:calc(100svh - 110px);display:flex;flex-direction:column;justify-content:flex-end}
.place{margin-top:40px;font-family:var(--mono);font-size:13px;text-transform:uppercase;letter-spacing:.08em}
.contact .mail{font-stretch:112%;font-weight:800;font-size:clamp(26px,6.4vw,110px)}
h1.label,h2.label{font-weight:400}
@media(max-width:640px){.logo{font-size:14px}.nav{padding:12px 4vw}.nav nav{margin-left:auto}}
body{min-height:100svh;display:flex;flex-direction:column}main{flex:1;display:flex;flex-direction:column}main>section:last-child{flex:1}
.p-contact .contact{min-height:0}.p-about main{min-height:0}.work{min-height:0}
.tile .ph::after{content:none}
.about .big-p,.body-p{max-width:900px}.body-p{margin-top:32px;font-family:var(--mono);font-size:clamp(15px,1.3vw,19px);line-height:1.6}
footer{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}footer a{color:var(--paper);border-bottom:1px solid currentColor}footer a:hover{color:var(--red)}

.cuts{display:flex;flex-wrap:wrap;gap:6px;justify-content:center;max-width:min(1200px,92vw)}.cuts[hidden]{display:none}
.cuts button{font:500 12px/1 var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--paper);background:none;border:1px solid #fff5;border-radius:99px;padding:8px 12px;cursor:pointer}
.cuts button:hover,.cuts button:focus-visible{border-color:var(--paper)}.cuts button[aria-current=true]{background:var(--red);border-color:var(--red)}
html{scroll-padding-top:72px}
.work{padding-top:12px}
.tile{scroll-margin-top:72px}
#frame video{width:100%;height:100%;display:block;background:#000;object-fit:contain}
#lbcap{margin:14px 0 0;text-align:center;font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:#cfcac2}

.close{z-index:3}
.stage{position:relative;flex:none}
.lbnav{position:absolute;top:50%;transform:translateY(-50%);width:52px;height:52px;border-radius:999px;border:1.5px solid #fff8;background:#0c0b0acc;color:#fff;font:400 30px/1 var(--mono);cursor:pointer;display:grid;place-items:center;padding:0 0 4px}
.lbnav:hover,.lbnav:focus-visible{background:var(--red);border-color:var(--red)}
.lbnav[hidden]{display:none}
.prev{left:-66px}.next{right:-66px}
.lbinfo{flex:none;margin-top:12px;display:flex;flex-direction:column;align-items:center;gap:8px;max-width:92vw}
.lbinfo .count{margin:0;font:500 12px/1.2 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--paper);text-align:center}
.lbinfo .count[hidden]{display:none}
#lbcap{margin:0}
@media (max-width:699px){.lbnav{width:40px;height:40px;font-size:24px;top:auto;bottom:-52px;transform:none}.prev{left:0}.next{right:0}.lbinfo{margin-top:12px;padding:0 48px}}

.frame .still{display:flex;width:100%;height:100%;align-items:center;justify-content:center;background:#000}.frame .still img{max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain;display:block}
.lbinfo .credits{margin:6px auto 0;max-width:900px;padding:0 16px;font-family:"Plex Mono",ui-monospace,monospace;font-size:11px;line-height:1.6;letter-spacing:.02em;color:#f2efe799;text-align:center}.lbinfo .credits{max-width:min(900px,100%);box-sizing:border-box}.lbinfo .credits>span:not(.sep){white-space:nowrap}.lbinfo .credits .r{color:#f2efe755}

/* brands & agencies marquee */
.clients{padding:9vh 0;overflow:hidden}
.clients .label{padding:0 3vw}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.mqs{display:grid;gap:0}
.mq{overflow:hidden;border-top:1.5px solid var(--line);padding:.12em 0 .02em}
.mq:last-child{border-bottom:1.5px solid var(--line)}
.mq-track{display:flex;width:max-content;animation:mq var(--d,40s) linear infinite}
.mq-grp{display:flex;align-items:center;flex-shrink:0}
.mq span{font-family:var(--sans);font-weight:800;font-stretch:125%;font-size:clamp(34px,6.2vw,96px);line-height:.9;letter-spacing:-.035em;text-transform:uppercase;white-space:nowrap}
.mq i{font-style:normal;color:var(--red);font-size:clamp(9px,1vw,14px);margin:0 clamp(16px,2.4vw,40px)}
.mq-a{--d:46s}.mq-b{--d:38s}.mq-c{--d:54s}
.mq-b .mq-track{animation-direction:reverse}
.mq-b span{color:transparent;-webkit-text-stroke:1.5px var(--ink)}
.mq-b i{color:var(--mut)}
.mq:hover .mq-track{animation-play-state:paused}
@keyframes mq{to{transform:translateX(-50%)}}
@media (max-width:640px){.mq-a{--d:30s}.mq-b{--d:24s}.mq-c{--d:34s}.mq-b span{-webkit-text-stroke:1px var(--ink)}}
@media (prefers-reduced-motion:reduce){.mq-track{animation:none;width:100%}.mq-grp{flex-wrap:wrap;flex-shrink:1;width:100%;box-sizing:border-box;row-gap:8px;padding:0 3vw}.mq-grp[aria-hidden]{display:none}.mq span{font-size:clamp(22px,4.4vw,68px)}.mq i{margin:0 12px}.mq-grp i:last-child{display:none}}