A London centric social video and OOH campaign for Under Armour to promote the work they’re doing at their UK flagship store based in Battersea Power Station to foster and develop the next generation of athletes.

Shot over 2 days in London in August 23.

CREDITS:

AGENCY:
Advertising Agency - 72 and sunny Amsterdam
Creative Director - Patrik Lenhart
Copywriter - Tim Coleman
Designer - Masaya Kochi
Director of Production - Stephanie Oakley
Senior Producer - George Ancock
Producer - Cory Chonko
Business Affairs Manager - Nickie Stevens
Group Brand Director - Gaia Rossetti
Brand Director - Laura Baker

PRODUCTION:
Production: Outsider
Director: Tom Day
Producer: Tex Travi
Production Manager: Dan Dobrin
Production Assistant: Hayley Norton
Location Manager: Jamie Jamieson

1st Assistant Director: Tom Kelly
2nd Assistant Director: John Robinson
Runners: Shay Khelifa, Bradley Baterip

DOP: Hamish Anderson
Focus Puller: Catharina Scarpellini
Loader: Jenna Wörlin

Video Playback: Tony Booth
DIT: David Palmer
Grip: Reece Hearnshaw
Grip Assistant: Reiss Sanders

Gaffer: Ricky Collins
Electricians: AJ Sworn, Liam Harris, David Cormack

Art Department: @sparrowknox
Props: Doug MK
Art Assistant: Hunnigan Webster

Wardrobe Stylist: Felicity Gray
Wardrobe Assistant: Natalie Mills

Hair & Make-up Stylist: Sarah Buitelaar

Sports Choreographer: Marc Cumberbatch

AUDIO POST:
Stainless Sound and Music
Sound Designer / Mixer - Nick Smith
Producer - Karin Roggeveen
Music - JayJay Berlin @jayjay_berlin
Composer - Johannes + Jared

FILM POST:
Editing Company - Splash Studios
Editor - Rigel Kilston & Chris J Hicks
Post Productions - The Mill / Splash Studios
Colour: Philip Hambi @millchannelcolour
After Effects - Splash Studios @bait_ball